Privacy Policy

Last updated: 30/05/2026

 

This Privacy Policy explains how Lean Lioness Ltd collects, uses, stores and protects your personal information when you use our website, contact us, book a service, join a session or work with us.

Lean Lioness Ltd is committed to protecting your privacy and handling your personal information responsibly.

The ICO says a privacy notice should clearly explain what personal data is collected, why it is used, how long it is kept, who it is shared with and what rights people have.

 

1. Who We Are

 

Company name: Lean Lioness Ltd
Company number: 17011363
Registered office: 43 Hillcroft Crescent, Ruislip, England, HA4 9HL
Phone: 07502 223148
Email: info@leanlioness.com
Website: www.leanlioness.com

For the purpose of data protection law, Lean Lioness Ltd is the data controller of the personal information you provide to us.

 

2. Information We Collect

 

We may collect and use the following personal information:

 

Your name.

Your phone number.

Your email address.

Your age or date of birth, where relevant.

Your emergency contact details, where required.

Your fitness goals.

Your training history.

Your health, injury or medical information relevant to exercise.

Your progress photos, measurements or check-in information, where you choose to provide them.

Payment and billing information.

Messages you send through our website, email, WhatsApp, social media or booking forms.

Website usage information, such as cookies, device information and analytics data.

Some health, injury or body-related information may count as special category personal data under UK data protection law, so we only collect what is needed to deliver services safely and responsibly.

 

3. How We Collect Your Information

 

We may collect your personal information when you:

 

Fill in a form on our website.

Contact us by phone, email, WhatsApp, Instagram or another platform.

Book a consultation, session, class or coaching plan.

Complete a health questionnaire or onboarding form.

Join personal training, online coaching or run club sessions.

Send progress updates, photos, measurements or check-ins.

Make a payment.

Use our website.

 

4. How We Use Your Information

 

We use your personal information to:

 

Respond to enquiries.

Book consultations, sessions and services.

Deliver personal training, online coaching, run club sessions and related services.

Understand your goals, fitness level, injuries and training needs.

Create suitable training plans and coaching support.

Monitor progress and provide accountability.

Manage payments, invoices and records.

Send service updates, reminders and important information.

Improve our website, services and client experience.

Comply with legal, tax, accounting and insurance obligations.

Send marketing messages, where you have agreed to receive them or where we are legally allowed to do so.

Under UK GDPR, organisations must have a lawful basis before using personal information. The ICO lists lawful bases including consent, contract, legal obligation and legitimate interests.

 

5. Our Lawful Basis for Using Your Information

 

Under UK data protection law, we must have a lawful reason for collecting and using your personal information.

When you contact us with an enquiry, we use your name, contact details and message so we can respond to you. This is usually based on our legitimate interest in replying to people who contact Lean Lioness.

When you book or purchase a service, we use your personal information to provide that service, manage your booking, communicate with you and take payment. This is necessary for us to fulfil our contract with you.

When we collect health, injury, fitness or medical information, we do this so we can deliver coaching safely and responsibly. Because this type of information can be sensitive, we will only collect what is necessary and may rely on your explicit consent where required.

When we keep payment, invoice, tax or accounting records, we do this because we have a legal obligation to keep accurate business records.

When we send you important service updates, appointment reminders or information about your coaching, we use your details because it is necessary for providing the service or because we have a legitimate interest in keeping clients informed.

When we send marketing messages, such as updates, offers or fitness-related content, we will only do this where you have agreed to receive them or where we are legally allowed to contact you. You can opt out of marketing messages at any time.

When we use website analytics or cookies, we do this either with your consent or because we have a legitimate interest in understanding how people use our website and improving the user experience.

You can withdraw consent at any time where consent is used as the lawful basis.

 

 

6. Health and Fitness Information

 

To provide safe and suitable fitness services, we may ask you about injuries, medical conditions, pregnancy, medication, training history, fitness level and other health-related details.

We only use this information to assess whether training is appropriate, adapt sessions, reduce risk and support your progress.

You should always provide accurate and up-to-date health information. Lean Lioness does not provide medical diagnosis or medical treatment.

 

7. Photos, Videos and Testimonials

 

We may ask to use progress photos, training videos, testimonials or client results for coaching records or marketing.

We will not publicly post identifiable photos, videos or testimonials without your permission.

You can withdraw permission for future use by contacting us. Content already published may take time to remove, especially if it has been shared on third-party platforms.

 

8. Marketing

 

We may contact you with updates, offers, service information or useful fitness content.

You can opt out of marketing messages at any time by contacting us or using the unsubscribe option where available.

We will not sell your personal information to third parties.

 

9. Who We Share Your Information With

 

We may share your information with trusted third parties where necessary, including:

Payment providers.

Booking systems.

Coaching apps or fitness tracking platforms.

Email, website and marketing platforms.

Accountants, insurers or legal advisers.

IT, hosting and website service providers.

Regulators, authorities or law enforcement where required by law.

We only share information where necessary and appropriate.

 

10. Third-Party Platforms

 

Lean Lioness may use platforms such as Wix, WhatsApp, Instagram, email providers, payment systems, booking tools, coaching apps, MyFitnessPal, Trainerize or similar tools.

These platforms may process your personal data under their own privacy policies. You should review their privacy policies if you use them.

 

11. How Long We Keep Your Information

 

We only keep your personal information for as long as necessary.

Typical retention periods may include:

Enquiry information: up to 12 months.

Client coaching records: up to 6 years after your last service, where needed for legal, insurance or business records.

Payment and accounting records: usually 6 years, in line with UK tax and accounting requirements.

Marketing information: until you unsubscribe or ask us to remove you.

Health and fitness information: only for as long as reasonably needed to deliver services safely and keep appropriate records.

The ICO says privacy information should include retention periods for personal data.

 

12. How We Protect Your Information

 

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure or alteration.

This may include password protection, secure systems, limited access, careful record keeping and using reputable third-party platforms.

No online system is completely secure, so we cannot guarantee absolute security.

 

13. Your Data Protection Rights

 

Under UK data protection law, you may have the right to:

Access the personal information we hold about you.

Ask us to correct inaccurate information.

Ask us to delete your information.

Ask us to restrict how we use your information.

Object to certain uses of your information.

Ask for your information to be transferred to another provider.

Withdraw consent where we rely on consent.

Complain to the Information Commissioner’s Office.

The ICO states that privacy notices should explain people’s information rights, including the right to withdraw consent where consent is the lawful basis.

To use your rights, contact us using the details in this policy.

 

14. Cookies and Website Tracking

 

Our website may use cookies and similar technologies to improve website performance, understand visitor behaviour and support basic website functions.

Cookies may be used for:

Website functionality.

Analytics.

Security.

Marketing or advertising, where enabled.

You can control cookies through your browser settings or any cookie banner/settings available on the website.

You should also have a separate Cookie Policy on the website if Wix cookies, analytics, pixels or advertising tracking are being used.

 

15. International Transfers

 

Some third-party platforms we use may store or process data outside the UK.

Where this happens, we expect those providers to use appropriate safeguards to protect your information in line with applicable data protection laws.

 

16. Complaints

 

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

Website: ico.org.uk
Phone: 0303 123 1113

 

17. Changes to This Privacy Policy

 

We may update this Privacy Policy from time to time.

The latest version will always be published on this website. Continued use of our website or services means you accept the updated policy.

 

18. Contact Us

 

For questions about this Privacy Policy or how your information is handled, contact:

 

Lean Lioness Ltd
Company number: 17011363
Registered office: 43 Hillcroft Crescent, Ruislip, England, HA4 9HL
Phone: 07502 223148
Email: info@leanlioness.com
Website: www.leanlioness.com